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South Florida's First Hyrox Training Zone

EMBRACE the STANDARD

FLORIDA'S First HYROX TRAINING ZONE

IS COMING TO PALM BEACH COUNTY

We're building one of North America's first official HYROX Training Zones.

An elite, community-driven space designed to make you better. Join the waitlist to be part of it from day one: follow the build, be first through the doors, and help shape what we create.

Be the first to hear it all: updates, founding pricing, launch news. No spam.

PERFORMANCE MEETS LUXURY

The end of the trade-off

Fitness has always forced a choice: serious programming in a rough, intimidating box; or a beautiful facility with workouts that go nowhere. EMBR ends that.


As one of North America's first official HYROX Training Zones, we deliver structured, measurable, race-aligned training and elite coaching in a clean, elevated space that makes you feel like a pro the moment you walk in. No ego. No clutter. Just real progress - made together.

1.5m+

GLOBAL HYROX ATHLETES

100+

Races Worldwide

#1

IN SOUTH FLORIDA

Gym Floorplan

The World's Fastest-Growing Fitness Race

What is HYROX?

HYROX is the world's fastest-growing fitness race: A global competition that blends endurance and strength into one standardized test for all skill levels. Eight 1-kilometer runs, each paired with a functional workout station. Same format everywhere in the world, for every level of athlete

01
SkiErg
1km run before
02
Sled Push
1km run before
03
Sled Pull
1km run before
04
Burpee Jumps
1km run before
05
Rowing
1km run before
06
Farmers Carry
1km run before
07
Sandbag Lunges
1km run before
08
Wall Balls
1km run before

New to this? Our coaches meet you at your level and build you up.
Your potential is waiting. Join the list and we'll build it together:

What is A HYROX Training ZOne?

The Official Standard

A HYROX Training Zone is where that race is built into the gym itself. It's not just an affiliate. It's a purpose-built facility designed by HYROX, verified by HYROX, and re-certified every year. Only a small handful exist in the United States. EMBR is one of them.

01 01 — Equipment

Race-Specific Equipment

The exact Centr sleds, skis, rowers, wall balls, and official competition turf you'll face on race day. Train on it daily, and race day feels like home turf.

02 02 — Facility

A Floor Built to HYROX's Blueprint

HYROX approves lanes, station positioning, and spacing: engineered so a coach can see every athlete at every station, always. Verified before we open, and every year after.

03 03 — Coaching

Certified Coaching

Our coaches HYROX Academy L1 and L2 certified, the sport's official coaching certification. You're guided by people certified in the sport, not just fans of it.

04 04 — Programming

Official HYROX Programming

Daily programming and performance testing, built by HYROX for this exact floor: ENGINE, PACE, POWER, and COMPETE classes you'll train in.


Train where the standard is set.

EMBRACE THE STANDARD

HYROX Class Types

How You'll Train

Every class is structured, coached, and tied to measurable progress. Here's what's coming when we open.

01
Foundation

Engine

Mixed-modal aerobic threshold work, the core class where everything comes together and you perform.

02
Lactate Clearance

PACE

Fatigue the body with a functional movement, then run. Trains you to clear lactate and hold pace on heavy legs, exactly what race day demands.

03
Intervals

Power

High-output interval work: heavy sled, loaded carries, and real rest. You'll feel like you're moving serious weight, not just stacking cardio. Swap it in for an Engine day when you want it heavier.

04
Race-Specific

Compete

All 8 official HYROX stations, nothing outside the race format. The perfect entry point for drop-ins, newcomers, and pre-race prep: a weekend class open to anyone.

Built By Athletics, Run Like a Business

Meet the LEADERSHIP TEAM

EMBR was founded by a team that lives the hybrid-athlete life and knows how to build something that lasts.

Alyssa Rollins

Alyssa Rollins

Founder, President
& Managing Director

A lifelong athlete across NCAA soccer, bodybuilding, CrossFit, Olympic weightlifting, and HYROX, Alyssa spent over a decade at Goldman Sachs before building EMBR: the gym she always wanted, where people train with purpose, push their limits, and never train alone.

Read More
James Ebert

James Ebert

Co-Founder, Brand
& Digital Strategy Director

A CrossFit and HYROX athlete with 10+ years building high-growth businesses, James believes a great gym is defined by its standard, not its equipment. He's obsessed with making EMBR the place members brag about: elite programming, a premium experience, and results you can prove on race day.

Read More
Kristina Skopas

Kristina Skopas

Co-Founder, People
& Operations Director

Kristina believes a great gym runs on the systems behind it. A bodybuilder, volleyball and soccer player, and half marathoner, she brings 15 years in operations and people strategy to building EMBR's team and culture, so every member feels they belong from day one.

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Mick Heron

Mick Heron

Athletic Performance Director

A coach for more than a decade and an active CrossFit and HYROX competitor, Mick holds CrossFit L1, HYROX L1, NASM CPT, and Active Isolated Stretching (AIS) certifications and is a lead HYROX programming veteran. He pairs evidence-based training with AIS-driven mobility to build strength that lasts a lifetime.

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Kolin Kristel

Kolin Kristel

Member Experience Director

Kolin spent over a decade at luxury properties including the Four Seasons Palm Beach and the Opal Collection Hotels. Now he brings Forbes 5-Star-trained, white-glove hospitality to EMBR, building a member experience that's warm, seamless, and personal from the moment you walk in.

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Questions? We've Got Anwers

FAQ

When does EMBR open? +

Fall 2026, in Palm Beach County. Join the list to be first through the doors and lock in founding-member pricing.

Do I need to be fit to start? +

No. EMBR is built for every level. New athletes get a short on-ramp, and coaches scale every workout to where you are today.

Do I have to compete in a race to train here? +

Not at all. Many members train purely to get fitter and stronger. The HYROX format just gives your training structure and measurable progress. If you do want to race, we'll get you ready.

How much will membership cost? +

Pricing will be announced ahead of opening. List members get founding-member pricing, our lowest rate locked in. Join the list to be the first to know.

Where will you be located? +

Right in the heart of Palm Beach County. Join the waitlist and we'll share the exact location and our open date as we get closer to launch.

How do I stay updated? +

Join the mailing list. You'll get build updates, coach introductions, founding offers, and launch news.

Be First in Line

Join the Waitlist

EMBR opens Fall 2026 in Palm Beach County. Get on the waitlist and be the first to know our exact open date, membership pricing, and every announcement along the way - plus first access to founding-member perks before they're gone.

Join the Waitlist
✓
First to know

Open date, pricing, and every launch update - straight to your inbox.

✓
Founding-member pricing

Lock in our lowest rate ever - reserved only for the waitlist.

✓
Surprise founder perks

Exclusive gifts and member-only extras we're keeping under wraps - our thank-you for being early.

✓
Help shape EMBR

Founding members get a say in the classes, schedule, and community before we open the doors.

COMING FALL 2026 • PALM BEACH COUNTY

BE THE FIRST TO

KNOW ABOUT EMBR.

South Florida's first HYROX Training Zone is almost here. 

Join the waitlist for launch-pricing, first word on our open date, and exclusive perks reserved for the people here from day one.