James Ebert

Co-Founder, Brand & Digital Strategy Director

A technology executive, entrepreneur, and hybrid athlete, James brings over a decade of experience across enterprise data, finance, and business strategy to EMBR | HYROX Training Zone, helping shape South Florida's premier HYROX training destination.

Stevens Tech Alum Enterprise Data & Analytics Nonprofit President Hybrid Athlete
Portrait of James Ebert, Co-Founder of EMBR HYROX Training Zone
10+ Years Across enterprise data, finance & business strategy
$50M+ in ARR Enterprise account portfolio led
CEO & Founder JPE Technology Solutions
Lifelong Athlete 5+ years in the CrossFit, HYROX & endurance training space
01

The Athlete

Born and raised in Bergen County, NJ, James has been an athlete his whole life. Today his week is built around CrossFit, hybrid conditioning, and the occasional yoga or Pilates class, always chasing the next level of strength and conditioning.

HYROX changed the way he trains. It gave him a sport that rewards strength, endurance, and discipline in equal measure, and a community that shows up for every athlete, from the first-timer to the seasoned racer. The confidence, the structure, and the people he's met through the sport have given him more than any workout ever could. EMBR is his way of passing that on.

02

The Operator

After earning a Bachelor of Science from Stevens Institute of Technology, James started his career in hedge fund operations, learning the pace and precision of the financial world. He then joined DigitalNet, a data and analytics consultancy, where as Customer Success Architect he oversees a portfolio of enterprise accounts representing millions in annual recurring revenue and leads complex analytics and technology initiatives for national organizations across entertainment, healthcare, and education. He also founded JPE Technology Solutions, an independent consulting practice that helps businesses modernize their technology and digital presence.

At EMBR, he's putting every one of those skills to work for our members. James leads growth and technology, building the systems behind a seamless member experience: effortless booking, clear communication, and training data that helps you see your progress from your first class to race day. The same standard he holds for enterprise clients goes into every detail at EMBR, because members who give their best in training deserve a gym that gives its best back.

03

The Vision

Beyond business, James serves as President of the Leonidas Foundation, a nonprofit dedicated to developing the next generation of young leaders. His belief that people rise when someone invests in them drives everything he's building at EMBR.

His vision is a place that's more than a gym: where a first-timer finds the courage to sign up for their first HYROX, where experienced racers chase a new PR, and where every member feels coached, known, and pushed further than they'd go alone. Everything HYROX has given him, the discipline, the confidence, the community, he's committed to giving back to South Florida, one member at a time.