Privacy Policy
Effective Date: [Insert date] • HPC South Florida LLC d/b/a EMBR
This Privacy Policy explains how HPC South Florida LLC, doing business as EMBR HYROX Training Zone (“EMBR,” “we,” “us,” or “our”), collects, uses, and shares information when you visit https://www.embrtrainingzone.com (the “Site”), interact with our chat widget, become a member, book a class, make a purchase, or opt in to our text messaging program.
1. Information We Collect
Information you provide to us, including:
• Contact details such as your name, email address, and mobile phone number (for example, through our website chat widget or account registration).
• Account and membership information, including booking history and preferences.
• Billing and payment information, which is collected and processed by our third-party payment processor.
• Health or fitness information you voluntarily share with our staff or on intake/waiver forms. [Confirm what health data you collect.]
• Any content you submit, such as reviews, testimonials, or messages.
Information collected automatically when you use the Site, such as your IP address, device and browser type, pages viewed, and usage data, collected through cookies and similar technologies.
Information from third parties, such as our scheduling, payment, and marketing service providers, to the extent they share information with us to operate our services.
2. How We Use Your Information
• Provide and manage memberships, class bookings, and product orders.
• Process payments and prevent fraud.
• Communicate with you about your account, bookings, and purchases (transactional messages).
• Send marketing and promotional messages where you have consented, including email and SMS.
• Operate, maintain, secure, and improve the Site and our services.
• Comply with legal obligations and enforce our Terms.
3. Text Messaging (SMS) and Mobile Information
If you opt in through our website chat widget or another approved method, we may send you recurring marketing and promotional text messages. Opt-in is collected through a separate, optional, unchecked-by-default consent checkbox, and consent to receive marketing texts is never a condition of any purchase.
• Message types: promotions, offers, class and event announcements, and membership updates.
• Frequency: message frequency varies.
• Rates: message and data rates may apply.
• Opt-out: reply STOP at any time to stop receiving messages; reply HELP for help.
We do not share, sell, rent, or otherwise disclose your mobile phone number or SMS opt-in/consent information with third parties or affiliates for their own marketing or promotional purposes. Mobile information may be shared only with subcontractors and service providers (such as our messaging platform provider) strictly to support and operate our text messaging program, under confidentiality obligations. Text-messaging originator opt-in data and consent are excluded from any category of information we may otherwise share.
4. Cookies and Tracking Technologies
We use cookies, pixels, and similar technologies to operate the Site, remember preferences, analyze traffic, and support marketing. You can control cookies through your browser settings; disabling some cookies may affect Site functionality. [If you use analytics or ad pixels such as Google Analytics or Meta, disclose them here.]
5. How We Share Information
We may share information with:
• Service providers who perform functions on our behalf — such as payment processing, scheduling, hosting, email, and SMS delivery — under contractual confidentiality obligations.
• Legal and safety recipients, when required by law, subpoena, or to protect the rights, property, or safety of EMBR, our members, or others.
• Business transfers, in connection with a merger, acquisition, or sale of assets.
We do not sell your personal information, and, as stated above, we do not share mobile opt-in data with third parties for their marketing purposes.
6. Payment Processing
Payments are handled by third-party processors that collect and process your payment card information under their own privacy and security practices. We do not store full payment card numbers on our servers.
7. Data Retention
We retain personal information for as long as needed to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. [Insert retention approach if you have specific periods.]
8. Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect your information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
9. Your Privacy Choices and Rights
Depending on your state of residence and applicable law, you may have rights to access, correct, delete, or obtain a copy of your personal information, and to opt out of certain marketing. You can opt out of marketing emails via the unsubscribe link and out of SMS by replying STOP. To exercise any available rights, contact us using the details below. We will not discriminate against you for exercising these rights.
10. Children’s Privacy
The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. Members under 18 may participate only with parent or guardian consent as described in our Terms. If you believe a child has provided us information, contact us and we will delete it.
11. Third-Party Links
The Site may contain links to third-party websites and services. We are not responsible for their privacy practices, and we encourage you to review their policies.
12. Changes to This Policy
We may update this Privacy Policy from time to time. The “Effective Date” above reflects the most recent revision, and material changes will be posted on the Site.
13. Contact Us
For questions about this Privacy Policy or your information, contact us at: [contact email], [phone], [mailing address].
